Rolls-Royce has opened a showroom in the centre of Paris, in the fashionable 17th arrondissement. The state-of-the-art facility was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, at a grand opening attended by customers, VIP guests, celebrities and the media.
The 300 square metre showroom provides space for three Rolls-Royce motor cars, an espresso bar and customer configuration lounge, including colour and trim samples.
Speaking at the grand opening, Torsten Müller-Ötvös said, “Paris is a global capital of style and fine living. I am delighted to see the new French home of Rolls-Royce in the heart of Paris, which complements the unique mood of the city, as well as the core values of our company.”
Eric Neubauer, Dealer Principal of Rolls-Royce Motor Cars Paris, said, “The investment in our new showroom underpins our successful business partnership with Rolls-Royce in France. Working with our architects we were keen to create an atmosphere befitting the Spirit of Ecstasy, as we celebrate the centenary of this famous figurine.”
To commemorate the 100th anniversary of the Spirit of Ecstasy, Rolls-Royce has commissioned a series of innovative collaborations with leaders from the worlds of art and fashion.
One of the most distinctive voices in contemporary British fashion, Alice Temperley, MBE, is renowned for creating designs that combine meticulous detail with an English personality. She created a gown for Rolls‑Royce that can be described as the embodiment of ‘the graceful little goddess’ and this was presented at the grand opening, straight from the catwalk at London Fashion Week.
Another outstanding project is the exhibition of images from the Rankin: Spirit of Ecstasy collection. The renowned photographer Rankin is capturing 100 images inspired by the figurine and a selection of striking portraits shown for the first time in France at the showroom opening.
Global sales for Rolls-Royce continue to show a healthy percentage increase, with significant sales growth seen across all regions and continued strong demand for both Phantom and Ghost. Rolls-Royce Motor Cars has also recently announced a £10 million expansion of the manufacturing plant at Goodwood in response to increased customer demand.
Source: BMW AG / Rolls Royce
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