ESSENTIAL LOOKS by Schwarzkopf Professional
The ESSENTIAL LOOKS 2.2012 World Tour in Barcelona
On the 1st and 2nd of July 2012, the city of Barcelona was the center of attention for the global hairdressing community. It was that time of the year, when hairdressers from all over the world came together to celebrate the hottest hairtrends with the new ESSENTIAL LOOKS Collection. More than 3.500 participants from more than 40 countries got inspired and informed at this years ESSENTIAL LOOKS World Tour in Barcelona. They did not just enjoy a unique event at one of the most vibrant and versatile cities in Europe but could also tune into the hottest trends and experience what’s new in hairdressing. The latest catwalk trends distilled into four new visual moods for Fall/Winter 2012 were presented within the new ESSENTIAL LOOKS Collection 2.2012.
The ESSENTIAL LOOKS 2.2012 World Tour in Barcelona
ESSENTIAL LOOKS has a proven track record in translating catwalk couture into commercial reality and is now celebrating fifteen years of success. This season, our team of ESSENTIAL LOOKS session hairdressers has been working hard to bring you the hottest looks from the runway shows. Everything featured is right on trend, a true reflection of what is happening within the exciting world of fashion.
New: ESSENTIAL LOOKS features local heroes on stage
A breath taking catwalk show featuring live cuts and stylings and the famous look and learn seminars were the highlights of the two day programme. Showcasing Global Ambassadors Lesley Lawson and Tyler Johnston as well as Schwarzkopf Professional’s visionary Creative Director Steve Hogan, the event held the promise to inspire and inform, translate and teach. This time the show introduced a new concept by inviting selected international hairdressers to join the Global Ambassadors on stage. The “local heroes” had the chance to present their local commercial ESSENTIAL LOOKS trend interpretation. Many “local heroes” are Schwarzkopf Professional Hairdressing Award winners or members of the Schwarzkopf Professional creative teams in countries all over the world. They unite expertise in creative cut and colour techniques, visionary qualities and have established a strong image within their market.
Among the selected candidates for the premiere of the new “local heroes” concept were Andy Smith – England, Laurent Delafoy – France, Salva G – Spain, Guy de Waen – Belgium, Michael Fehlmann – Switzerland, Adrian Xhaferi – Germany, Javier Romero – Mexico, Cinthia Guzmán Nuñez – Peru, Dieter Kaiser – MEA and CEE regions, Johan Christensen – Sweden, Mitsuru Itakura – Japan and Kathy Simon – Canada.
Barcelona in the spotlight – where culture, architecture and arts meet
With Barcelona, the ESSENTIAL LOOKS team found just the perfect location for this spectacular show. The unique city has a dynamic and open personality, an own way of life and offers an incomparable range of arts and culture, thinking of Gaudi or Picasso, making it a truly fitting backdrop for this exceptional event.
The ESSENTIAL LOOKS Show and the legendary after party took place at famous “Fira Barcelona” on July 1st and the look and learn seminars were held at the emblematic venue “Cúpula las Arenas” on 2nd of July 2012. The location is privileged, both in terms of the building itself (in the centre of Barcelona’s Plaza de España) and the building’s dome. About 27 metres high, the cupola enjoys magnificent views of Barcelona and is one of the largest domes in Europe.
For further information please visit www.schwarzkopf-professional.com, www.press.henkel.com or www.essential-looks.com.
Source Henkel AG & Co. KGaA
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