Salt Lake City, Utah (June 13, 2011) 4Life Research, a long-time member of the Direct Selling Association (DSA), was a Platinum Sponsor of the 2011 DSA Annual Convention at Fontainebleau Resort in Miami Beach, Florida.
The event attracted network marketing executives from around the United States and world. Chief Financial Officer Mark Ostler; Senior Vice President, Marketing Trent Tenney; Vice President, Communications Calvin Jolley; and Vice President, Distributor Services Jaime Pierce were onsite with others to represent 4Life during the three-day event.
This year marked the retirement of DSA President and industry veteran Neil Offen. As a young lawyer in the 1970s, Offen worked on Capitol Hill to secure many of the legal safeguards that protect our businesses today. As a tribute to Offen’s legacy and the ongoing role of the DSA, 4Life donated $10,000 to the new Neil H. Offen Direct Selling Image Enhancement Fund.
The DSA’s mission is: “To protect, serve and promote the effectiveness of member companies and the independent business people they represent.” Member companies like 4Life pledge commitment to the DSA’s ethical business practices as set forth in the DSA Code of Ethics.
Trent Tenney, Senior Vice President, Marketing: “4Life is a world leader in the direct-selling marketplace because 4Life distributors are world leaders in the field. We thank our worldwide distributors for opportunities like this to participate in important industry events.”
As part of the general session, 4Life employees Curtis Ostler and Jeff Millet appeared on video to support the Direct Selling Education Foundation (DSEF). Numerous 4Life employees also donated their time to collaborate with DSEF and competitors in a painting and gardening service project at the YWCA in downtown Miami.
Source:4Life Research USA, LLC
Photo: Kessler Medien