To celebrate the opening of the first Hublot boutique in South Korea, located in Daegue at the prestigious “Hyundai” department store, Swiss luxury watch brand Hublot organized a special event with brand ambassador Usain Bolt!
The fastest man in the world, virtuoso of the 100 metres, conqueror of the 200 metres! The man who broke records on the athletics tracks! Nicknamed “Lightning Bolt”, pure talent combining exceptional physical qualities with a relaxed and generous attitude, the 24 year old Jamaican sprint star took the occasion to be in South Korea to participate in the IAAF World Championships. With the world’s fastest man, this event included a ribbon cutting ceremony, a scholarship presentation to future athletes and a signing event for Hublot VIP customers who discovered the Hublot Unico King Gold, limited to just 500 pieces!
This is the second time that Usain Bolt visits Daegue, a city that brings him luck… After a striking time of 9.86 at the Daegu athletics meeting in May 2010, he will be the star of the next World Championships starting on August 27 in the Korean city. For Hublot, it is hugely symbolic for a watchmaker to see his watch worn by the fastest man in the world! the concept of time is sacred, for him and for the brand… Hublot measures time, Usain Bolt always seems to outrun it!”.
Usain Bolt is not only an outstanding sportsman, but also a man with a naturally sunny disposition, who shares his gifts with humility, in particular through his own Foundation to support the children in Jamaica, the Bolt Foundation. Like Bolt, Hublot is dedicated to the value of sharing, and is committed to sharing the company’s own success and making a contribution to support those who are less fortunate.
About Hublot, the exclusive story of Fusion
Hublot made its name 30 years ago when it became the first Swiss watch luxury brand to fuse precious metals with functional rubber, sparking a revolution for material innovation and aesthetics. In 2004, Mr. Jean-Claude Biver gave Hublot a great new boost and revolutionized watchmaking with the creation of the “Big Bang”, the multiple award-winning chronograph with a contemporary and elegant design, which marked the start of the spectacular success of the brand. For more information on Hublot visit Hublot.com.
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