Network Marketing as a Path to Self- Employment
For his bachelor thesis, Mattes Moormann shone a light on the theme of network marketing. This academic approach piqued our interest, so we arranged to meet up and discuss network marketing with Mattes Moormann and his mentor, Jörg Schoch.
Mr. Schoch, Mr. Moormann, you engage with network marketing at an academic level, which is a relatively uncommon approach. We would be interested to hear therefore, how you use this method to advance your understanding of the distribution system of network marketing?
Network marketing has existed in Europe for some time, but up until now has never really established itself. Casting one’s gaze at the reasons for this, one comes to the conclusion that academic studies are rather thin on the ground. In Germany at this time, if one is to create a positive image around this valuable form of marketing, it’s important to have academically sound arguments to hand,. We place great value on this point, as the potential of modern network marketing is clear to see. There is simply too much ignorance, too many half-truths and far too numerous self-appointed experts, who have transformed this distributive model into a topic that is unnecessarily loaded with preconceptions. We have put these preconceived notions to the academic test.
Read the full story in the January issue of the United Networker Magazine